In this episode, Chris Walker talks with host Nick Flamini about practical ways to improve go-to-market strategies, strengthen the connection between finance and marketing, and make small teams more effective with AI.

Key topics include:

Why CFOs should lead the go-to-market planning model that drives how marketing operates.
The inefficiencies in traditional SDR roles and how to rethink sales processes with AI and full-cycle AEs.
Why companies must adopt a portfolio approach to marketing investments to maximize ROI.
The fallacy of blanket advice and how businesses can find the right strategies for their unique circumstances.
Why bootstrapping to $10M ARR is the new benchmark for success.
How to transform event participation into a high-ROI strategy without costly trade show booths.
The shift to AI-powered small teams and why they’re outperforming large, traditional teams.
Rethinking inbound marketing and why it no longer serves as the best practice for B2B companies.

Listen to the full episode to learn actionable strategies for building a more efficient and effective revenue engine.

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Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

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