This episode explores Amazon advertising strategies for product launches in 2025, featuring an expert interview. Against the backdrop of significant changes in Amazon's terms of service over the years, the discussion highlights the shift from outdated launch methods (like incentivized reviews and manipulated search rankings) to a more sustainable approach centered around Amazon Advertising. More significantly, the hosts delve into a three-pronged "retail-ready" strategy encompassing keyword research (using both free Amazon tools and Helium 10's features), customer research (analyzing reviews and competitor strategies), and listing optimization. For instance, the importance of historical keyword analysis to account for seasonal trends is emphasized, along with the use of Amazon's own data and competitor insights to inform keyword selection. The conversation then pivots to Amazon's advertising platforms (Sponsored Products, Brands, and Display), outlining best practices for campaign setup, targeting, and bid management. Finally, the hosts discuss the interplay between paid and organic search, emphasizing the increasing importance of paid advertising and the need to balance profitability and sales scalability. This means for Amazon sellers, a data-driven, adaptable strategy is crucial for success, requiring a nuanced understanding of both algorithmic relevance and customer engagement.
