This episode explores recent developments and trends in the Amazon and Walmart e-commerce ecosystems. Against the backdrop of upcoming spring sales events on both platforms, the podcast highlights the importance of strategic inventory management and optimized advertising campaigns for sellers. More significantly, the integration of Amazon Ads with Adobe Photoshop and Express is discussed, streamlining ad creative design and publication for sellers. For instance, Walmart's introduction of Wally, a Gen AI-powered assistant for merchants, is analyzed for its potential impact on product placement and inventory decisions. The launch of Amazon Ireland, offering expanded market access for Irish businesses, is also examined, along with Amazon's new policy regarding meltable FBA inventory. Finally, the closure of numerous Forever 21 stores is presented as a case study illustrating the challenges faced by traditional brick-and-mortar retailers in the face of online competition. What this means for sellers is the need for agility, data-driven decision-making, and a proactive approach to adapting to evolving platform features and market dynamics.