This podcast episode interviews Jefferson Fisher, a communications expert and attorney, about effective communication strategies. The discussion covers key mistakes people make in communication (communicating to win, not to understand), a three-step method for effective apologies (apologizing, acknowledging feelings, outlining future steps), and the importance of emotional intelligence. Fisher emphasizes the "yes, and" approach to conversation and techniques for handling difficult conversations and social media trolls. Listeners gain practical advice on improving communication skills in personal and professional settings, including the concept of "framing" conversations to set clear expectations and desired outcomes.