This podcast episode delves into the potential of LLMs (large language models) in the search industry. It highlights how LLMs are being integrated into search engines, allowing users to ask more complex questions and engage in more conversational interactions. The discussion explores Google's cautious approach in incorporating LLMs into its search engine, acknowledging their potential to enhance the user experience while recognizing the need to avoid disrupting its core business. The episode also addresses the delayed release of Google's chatbot, Bard, in response to OpenAI's ChatGPT, and emphasizes Google's commitment to product-market fit and user adoption.