This episode explores the world of domain names and their strategic importance in branding and marketing, interwoven with marketing lessons learned from the B-movie industry. Against the backdrop of a discussion about domain hoarding, the conversation pivots to the significant value and potential of domain names, particularly those with relevant top-level domains (TLDs) like .art or .club. More significantly, the interview delves into the process of acquiring new TLDs, highlighting the high costs and competitive bidding involved, as illustrated by the experiences of the guest in securing .club and .art. For instance, the guest details the auction process for new TLDs, revealing how some participants profited even from losing bids. The discussion then expands on monetization strategies for domain portfolios, including sales, domain parking, and developing websites around acquired domains. Finally, the interview concludes with insights into building brand stories, emphasizing the importance of focusing on customer outcomes and creating a sense of community, drawing parallels between filmmaking and business strategies.
