This podcast episode features an interview with Judi Fox, a LinkedIn expert, discussing strategies for optimizing LinkedIn profiles and content for business growth. The hosts and Judi analyze the importance of visual profile elements, the impact of comments and reposts on reach, and the effectiveness of external links within posts. Judi emphasizes the importance of actively engaging with comments and reposts immediately after posting, rather than focusing solely on posting times. A key takeaway is that focusing on creating engaging content that sparks conversation, rather than chasing algorithm manipulation, yields better results. Listeners gain practical advice on improving their LinkedIn presence to attract qualified leads and enhance their professional brand.
