266-year-old Guinness just hit all-time-high sales… because of one viral drink-tivity.

A secret North Korean hacker team just stole $1.5B of crypto… it’s the biggest heist of all time.

Hollywood is pivoting to serve red meat TV to red states… we call it “RonSwonsification.”

Plus, a big thing you can do for this show (and it just takes 5 seconds)…

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Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Costco’s Kirkland 🌭. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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☘️ “Split The G” — Guinness’ viral surge. North Korea’s Bitcoin heist. Hollywood’s conserva-pivot.

The Best One Yet