Most people focus on the big moments when preparing for a speech, but true professionals know it’s the small, overlooked details that make all the difference.

In this episode, Brett answers one of the most common questions he gets: “What’s your process for preparing to give a keynote or in-service?”

Pulling from hard-earned experience over the past decade, he walks through the non-negotiables and need-to-knows before stepping onto any stage - whether it's a small local event, a professional sports team in-service, or a Fortune 500 leadership summit.

Whether you’re a veteran of the stage or preparing for your first time on the mic, this episode serves as a checklist for the extra steps that place you in the upper echelon.

In this episode, Brett lays out exactly what you need to craft an impactful presentation and leave a lasting impression. You’ll learn:

How to research the stakeholders and uncover the one key question you must answer
The critical logistical details—room setup, tech capabilities, and flow—that can’t be overlooked
Why small gestures of appreciation, like handwritten notes or gifts, strengthen your relationship with the host
How to adapt your content to fit the audience so your message truly resonates
How to use your talk as a conduit to connect ideas, open doors, and solidify your place in the fraternity of respected speakers

SPEAKER SCHOOL – Regret is Expensive. Step Up Now!

The best speakers don’t just talk—they adapt. Yet too many talented people hesitate, watching fakers and charlatans steal the spotlight. The last thing you want is to lay your head on your pillow at night, wishing you had shared your message with the world.

Speaker School is for leaders, coaches, and professionals who refuse to let fear or doubt hold them back. This two-day workshop gives you the reps, feedback, and coaching you need to own the room—whether that’s a boardroom, a locker room, or a stage.

Our next Speaker School is April 26-27, with another in October. We keep the number of attendees low to make sure you get the focus and attention you deserve. Click here to lock in your spot - before someone else takes the stage from you.

Related Episodes:

E295: Public Speaking Tips Part 1: How Much Content Is Enough When Presenting

E297: Public Speaking Tips Part 2: The Ultimate Keynote Preparation Checklist

E298: Public Speaking Tips Part 3: Using Strategic Storytelling To Create A Compelling Message

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Website: ArtofCoaching.com

Instagram: @coach_brettb

X: @coach_brettb

E368 | How to Stand Out as a Speaker: The Details Everyone Misses

The Art Of Coaching