This podcast interviews Collin White, co-founder of Tootles, a company that manufactures odor-filtering underwear. The discussion covers the product's development, including testing methods using hydrogen sulfide gas and design iterations to improve washability. Marketing strategies are explored, highlighting the challenge of balancing the product's humorous aspect with its serious function for individuals with medical conditions. Collin shares his experience running the business solo on Shopify, including his use of apps like Replo and Judge.me, and discusses future plans for product expansion. A key takeaway is the importance of understanding your target audience and marketing a quirky product effectively while maintaining credibility.
