ything. Then, eventually, you realize—this really could be me."

Ron Shah built Obvi into a $100M+ powerhouse, with $40M in top-line revenue in 2024. But not every business he touched turned to gold. Today, Ron gets brutally honest about two brands he started—Coffee Over Cardio and Paw Rangers—that didn’t go as planned.

This isn’t your typical success story. Ron shares:

Why success in one business doesn’t guarantee success in another
The emotional toll of failure and the ego traps that cost him money
How to know when to walk away, pivot, or double down
What he’d do differently if he launched these brands today

Most founders only share their wins. Ron is sharing his losses. And why, in hindsight, they might be even more valuable.

Resources & Links

Follow Ron on Twitter: @obviceo
Check out Obvi: myobvi.com
Listen to Ron’s podcast, Chew On This: Listen here
coffeeovercardio
pawrangers.com

Work With Kurt

Grow your Shopify store with me: ethercycle.com/apply
Join my newsletter for Shopify insights: kurtelster.com

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Obvi’s Ron Shah on Fails, Exits & Lessons Learned

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