This AM-PM podcast episode interviews Mansour Norouzi, an Amazon PPC expert, about his career transition from civil engineering to Amazon advertising and his strategies for optimizing PPC campaigns. The conversation covers Norouzi's experience building his own brands, his role at Incrementum Digital (managing $60-70 million in monthly ad spend), and his insights into leveraging Amazon Marketing Cloud for advanced audience targeting. He emphasizes the importance of fundamental PPC elements like campaign structure, keyword negation, and bid optimization, highlighting a case where $10,000 was spent with only one order due to poor optimization. Listeners gain actionable advice on improving their Amazon PPC performance and learn about the evolving role of AI in the field.
