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Consumer behavior is changing quickly, and the travel industry is feeling the impact. What consumers prioritize has changed drastically compared to five years ago. In this episode, Robin and Jennifer dive into the psychology behind these changes and what today’s travelers truly value. From the rise of personalization and emotional connections to the demand for seamless convenience in a digital era, they break down what’s driving modern buying decisions. Learn how to build stronger relationships, create friction-free client experiences, and leverage the power of community and social proof to stay ahead of competition. If you want to future-proof your travel business, this episode is a must-listen!

Today we will cover:

(04:45) Building deeper client connections and adapting to consumer feedback
(16:50) The shift towards values and informed choices
(29:00) Enhancing client experience and convenience in the digital era
(38:20) The role of community and social proof
(42:20) Tapping into emotional investment; the influence of Taylor Swift
(45:15) Understanding client priorities for upselling
(51:00) Remaining agile and adapting to emerging trends
(52:45) The rise of wellness travel and biohacking
(55:50) Leveraging sales psychology podcasts for business insights
(57:05) Bloopers

WORKFLOW TEMPLATES

Create an enjoyable booking experience for every one of your travel clients

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115. How Buyer Psychology Is Changing (& What To Do About It)

TIQUE Talks: The Business Podcast for Travel Advisors