A masterclass on business productivity with Nir Eyal

This podcast episode interviews Nir Eyal, author of "Indistractable," focusing on overcoming distractions to improve productivity. The conversation begins with Jon Evans sharing his personal experience using Eyal's strategies and then delves into Eyal's four-part framework: mastering internal triggers, making time for traction (prioritizing tasks), hacking back external triggers (like notifications), and using pacts (pre-commitments) to prevent distractions. Eyal emphasizes that 90% of distractions stem from internal triggers (boredom, anxiety, etc.), not external ones, and advocates for timeboxing instead of to-do lists for effective time management. Listeners gain practical strategies to manage distractions and improve focus, including the importance of planning reflective work time and creating a supportive work culture.