How Pfizer made the highest scoring Pharma ad of all time - Susan Rienow

This podcast interviews Pfizer's Chief Marketing Officer, Susan Rienow, about their highly successful Super Bowl ad campaign. The conversation covers Rienow's career path, Pfizer's mission in oncology, the challenges of B2B and B2C marketing in the pharmaceutical industry, and the strategic use of data-driven testing to optimize their Super Bowl ad, which achieved a 4.4-star rating (the highest-scoring pharmaceutical ad ever tested). Rienow emphasizes the importance of understanding audience needs, incorporating emotional resonance, and navigating regulations for effective communication. The podcast offers insights into modern pharmaceutical marketing strategies and the power of data-driven decision-making in achieving impactful campaigns.