This AM-PM Podcast episode interviews Chris Rawlings, an Amazon seller and founder of Sophie's Society, an Amazon-focused advertising agency. The conversation covers Rawlings's journey, including his previous agency Judo Launch, which was acquired by investors, and the subsequent founding of Sophie's Society. They discuss the evolution of Amazon PPC, the importance of data-driven strategies over relying on generic advice, and the value of creative content in advertising. Rawlings details Sophie's Society's unique approach: partnering with brands to leverage data insights for improved advertising and overall business strategies. Listeners learn about Rawlings's PPC challenges, a five-day intensive training program, and gain insights into adapting to the changing landscape of Amazon advertising with AI.
