This eCommerce MasterPlan podcast interviews Hema Natesan, founder of My Little Moppet, a successful Indian kids' food business. The discussion covers her entrepreneurial journey, marketing strategies (emphasizing community building and WhatsApp marketing), and advice for eCommerce success in India. Natesan highlights the importance of understanding customer pain points, providing helpful resources (even including recipes), and building a team of adaptable, trainable individuals. Listeners gain insights into leveraging WhatsApp for marketing, the importance of community-first approaches, and practical advice for scaling an eCommerce business.
