This podcast episode focuses on leveraging TikTok for Amazon sellers. The host interviews Rafay, a TikTok consultant, who explains how TikTok expands reach beyond existing Amazon customers by targeting top-of-funnel prospects. Rafay details three filters for determining product suitability for TikTok marketing: demonstrability, visual transformation, and existing audience discussion. He emphasizes the importance of creating engaging video content, either through collaborations with creators or by building an organic presence, and suggests using analytics tools to identify effective creators. The episode concludes with advice on avoiding common mistakes, such as low affiliate commissions and launching too many products simultaneously.
