SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier. Hosted by Sam Blond, Partner at Founders Fund | The Official SaaStr Podcast: SaaS | Founders | Investors | Podwise
SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier. Hosted by Sam Blond, Partner at Founders Fund
This podcast episode deep dives into key aspects of go-to-market strategies, hiring for marketing and sales, and maximizing impact through creative thinking and product-led growth. Experts emphasize the need to align resource allocation with business goals, prioritize sales and marketing functions for growth, and integrate human engagement into PLG models. Additionally, the episode discusses the evolution of Zapier's go-to-market strategy and its current approach of combining product-led growth with sales-led motions. The speakers provide valuable insights and practical tips on building successful distribution teams and driving demand.
