This Generative Now podcast episode features Rajarshi Gupta, Coinbase's Head of Machine Learning, discussing the company's extensive use of AI across various functions, including security and customer experience. The conversation covers his career journey, including building an on-device machine learning engine at Qualcomm, and his team's current work at Coinbase, which includes developing internal AI assistants and an LLM-based customer chatbot. Gupta highlights the challenges of evaluating LLMs and managing large-scale deployments, emphasizing the need for robust guardrails and the significant resources required to build effective AI solutions. He also offers advice for founders, suggesting that opportunities exist in leveraging generative AI to solve complex enterprise problems where data integration is the primary hurdle, not the AI itself. Coinbase's recent successful handling of increased user traffic during a bull run is also mentioned.
