This podcast episode focuses on advanced Amazon advertising strategies. Host Bradley Sutton interviews Destaney, who discusses optimizing day-parting schedules using Amazon Marketing Stream data, expanding ad types (sponsored products, brands, video, display) to increase conversion rates, and utilizing Helium 10's Share of Voice tool to analyze market share and competitor strategies. Destaney emphasizes that focusing solely on ACOS/ROAS is insufficient; understanding conversion rates and CPCs is crucial for effective bid management. The interview concludes with advice on campaign segmentation and the importance of consistent brand presence.
