This interview podcast features Bradley Sutton interviewing Leon Tsivin and Chris Anderson from Amazon about the new 3D imaging tools available to Amazon sellers. The hosts discuss the benefits of 3D images (increased conversion rates, reduced returns), explain the differences between 3D and 360-degree images, and demonstrate how sellers can create 3D models using a mobile scanning tool within the Amazon seller app or by using certified content creators. Sellers can now upload their own 3D models (GLB or GLTF files) if they are brand registered. The podcast concludes with a step-by-step guide on uploading 3D models in Seller Central. A key takeaway is that using 3D models can increase conversion rates by 1.5 to 3.5 times and reduce return rates by 20%.
