This interview podcast features Kevin King interviewing Richie Carreon, a development lead at Levanta, a company connecting Amazon sellers with affiliate marketers and publishers. The discussion centers on Levanta's platform, which streamlines affiliate marketing for Amazon sellers, offering various commission structures (CPA, CPC, and percentage-based) and a network of vetted creators. Carreon highlights Levanta's unique features, including direct creator relationships, full commission control, and assistance with tax reporting. A key takeaway is the importance of strategic commission offers (e.g., 100% for product launches) to drive brand awareness and improve Amazon organic ranking. Listeners learn about Levanta's pricing tiers and gain insights into leveraging affiliate marketing for increased sales and brand visibility on Amazon.
