This interview podcast features Kevin King interviewing Navah Hopkins, a PPC and advertising expert, about e-commerce advertising strategies. The conversation begins with Hopkins' background in SEO and her transition to PPC, discussing the ethical challenges in SEO and the evolving landscape of digital marketing. They delve into the impact of AI on SEO and advertising, the importance of conversion tracking, and common mistakes made by advertisers. Hopkins emphasizes the significance of being present in the market, even with less creative ads, and highlights the potential of Amazon's sponsored video offerings. A key takeaway is the need for careful conversion tracking to avoid misinterpreting data and the importance of owning your advertising assets when working with agencies.
