Hiring an Agency COO and Balancing the CEO-COO Dynamic with Brittany Filori | Ep #762 | Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies | Podwise
This interview podcast focuses on the crucial role of a Chief Operating Officer (COO) in scaling an agency. The podcast begins with an introduction to Elevate, a networking event for agency owners, followed by an interview with Brittany Filori, CEO of 51Blocks, who previously served as a COO. Filori discusses the differences between a COO and an operations director, emphasizing that COOs handle the financial and growth aspects of the business, while operations directors focus on people management. She offers practical advice, such as using unconventional interview questions (e.g., "how to make a grilled cheese sandwich") to assess candidates and the importance of a strong, trusting CEO-COO relationship built on open communication and a willingness to let the COO make decisions. Agency owners can gain valuable insights into hiring and managing a COO to improve efficiency and drive agency growth.
