Successful AI - Human Collaboration: Where Technology and Creativity Intersect with Marc Beckman | Ep #761 | Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies | Podwise
This interview podcast features Jason Swenk interviewing Marc Beckman, co-founder and CEO of DMA United, a New York City agency specializing in style and design across various industries. The conversation explores DMA United's growth strategy, focusing on delivering high-quality work and leveraging client relationships, rather than aggressive self-promotion. A significant portion discusses the agency's use of AI in both data analytics (providing real-time marketing insights) and content creation, highlighting challenges and opportunities in balancing AI's efficiency with the human element in creative work. Beckman mentions the agency's use of tools like Fashion AI and Beauty AI for data analysis and Respeacher for AI-powered voice work. The discussion concludes with reflections on the evolving landscape of content creation and marketing, emphasizing the enduring value of storytelling and the need for brands to deliver "wisdom" rather than just information.
