The Wine Makers – Regenerative Agriculture Meets Academia

This interview podcast features John Myers discussing sustainability in the food and beverage industry with three graduate students from Harvard and MIT. The conversation begins with a description of a vineyard tour, then transitions into a discussion of the challenges companies face in adopting sustainable practices, focusing on the difficulties of measuring and achieving climate targets and the disconnect between corporate leadership and on-the-ground realities. The students share their perspectives on the role of consumer awareness, government regulation, and corporate responsibility in promoting sustainable agriculture. Specific examples include the challenges of defining "regenerative" agriculture and the need for companies to prioritize long-term sustainability over short-term profits. The discussion highlights the importance of hands-on experience and fostering a deeper connection between consumers and the origins of their food.