Speaking Of Growth, With Duolingo’s CMO

In this episode of AdExchanger Talks, Alison Schiff interviews Manu Orssaud, CMO of Duolingo, about the company's marketing strategies. They discuss balancing brand and performance marketing, emphasizing the importance of a strong product and brand overreliance on performance marketing. Orssaud shares insights into Duolingo's organic growth, driven by a fun, authentic brand identity centered around the quirky mascot, Duo the Owl, and a strong community. The conversation touches on Duolingo's unique approach to social media, its use of data and AI for personalized user engagement and retention, and potential future marketing endeavors, including the Super Bowl.