Frank Predictions For 2025

In a 2025 episode of the AdExchanger Talks podcast, Gartner VP Andrew Frank reflects on the turbulent events of 2024 within the advertising industry and shares insights for the upcoming year. He dives into key topics such as Google's antitrust trials related to search and advertising technology, the merger between Omnicom and IPG, and the urgency of rebuilding trust in a landscape rife with misinformation. Frank advocates for brands to explore data collaboration platforms and create tailored AI models using their own assets to counterbalance signal loss and produce genuine branded content. The discussion also touches on AI governance, the ongoing repercussions of third-party cookie deprecation, and a prediction that, within five years, AI model providers could face hefty royalty payments to creative talents. Listeners will find valuable perspectives on navigating the shifting world of ad tech and the ethical dimensions of employing AI in marketing.