[GREATEST HITS] 55. The Cold Calling Playbook for 2024: How to Book More Meetings on the Phone - Tips from an Elite Cold Caller Who Closed 15M+ - ☠️ Belal Batrawy, Founder of LearnToSell.io

In this podcast, sales expert Belal Batrawy shares insights on enhancing the effectiveness of cold calling. He introduces his "Mic Drop Method," a four-step approach—Permission, Problem, Provoke, Promise—that shifts the focus from merely pitching to engaging prospects in meaningful conversations. Batrawy highlights the importance of understanding and expressing a prospect's challenges even better than they can, fostering more dialogue and decreasing objections. Listeners can expect practical tips and actionable strategies aimed at helping sales representatives refine their cold calling techniques and cultivate stronger client relationships, ultimately driving improved sales results. For instance, rather than leading with a sales pitch, he recommends opening with a relevant problem statement, such as the rising healthcare costs faced by small businesses.