Timeless Traditions: "Guochao" Cosmetic and Beauty

This podcast episode discusses the trend of young people in China embracing traditional Chinese makeup. Driven by factors such as social media, a desire for beauty, and national pride, this trend is evident in the popularity of traditional makeup techniques infused with modern designs. Experts emphasize the importance of supporting and guiding younger generations exploring traditional practices to preserve cultural heritage while creating modern expressions of Chinese identity. Moreover, the episode explores the shift towards local aesthetics in beauty standards, as Chinese companies recognize the importance of celebrating unique features and offering aspirational figures that represent the Chinese identity.