[GREATEST HITS] 59. How to Use Video Prospecting to Improve Your LinkedIn Outreach Efficiency - Kayla Cytron-Thaler, Partnerships at Drata

This interview podcast episode features Kayla Cytron-Thaler, a Partner Development Manager, discussing her highly effective video prospecting strategy on LinkedIn. The conversation covers her reasons for adopting video outreach (cutting through noise), techniques for creating engaging videos (GIFs, concise length, personalized intros), and why LinkedIn is her preferred platform (profile visibility, higher open rates than email). Kayla shares her process, including pre-video research, a structured video script with personalized openings, and a follow-up sequence. Listeners learn that personalized video prospecting, even with a structured approach, can significantly improve lead generation and meeting bookings, as evidenced by Kayla's success in booking numerous meetings and closing deals through this method.