This podcast episode of "The Revenue Formula" discusses top go-to-market trends for 2025, focusing on the shifting SaaS landscape and the impact of AI. The hosts analyze the current economic climate, noting that while some sectors thrive, B2B SaaS sales to other SaaS companies remain stagnant. They predict continued growth for AI companies, driven by enterprise demand, and a consequent surge in sales roles despite AI automation in other areas. The hosts also foresee the rise of AI implementation agencies and a new hybrid "go-to-market engineer" role bridging technical and sales expertise. Ultimately, the podcast suggests smaller, more agile companies leveraging AI effectively will outperform larger, less adaptable competitors.
