In this podcast episode, host Bradley Sutton reveals how to audit underperforming Amazon listings to discover new keywords and boost sales. He conducts a live audit of an egg tray listing, leveraging data from Seller Central and Helium 10 tools. By examining search query performance, historical rankings, and competitor insights, Bradley uncovers previously overlooked keywords that drive sales, like "porcelain egg holder." He also highlights areas for improvement based on customer feedback, such as emphasizing the product's ease of cleaning. This process underscores the necessity of regular listing audits to stay on top of changing trends and maximize sales opportunities.
