In this episode of the Serious Sellers Podcast, Destaney Wishon tackles audience questions about advertising strategies for both Amazon and Walmart. One standout success story was about a client who skyrocketed their sales from $200,000 to an impressive $4 million during the holiday season. This growth was fueled by generating demand through off-platform marketing like TV ads, rather than just relying on the Amazon platform alone. The conversation delves into effective PPC practices, covering essential topics such as campaign structure, keyword selection, bid management, and various ad formats, including Sponsored Brands Video. Throughout the discussion, the significance of understanding search intent and optimizing listings for a competitive edge is highlighted.
