Amazon's Sponsored TV advertising is off to a strong start, boasting impressive video completion rates close to 98% and effective campaign efficiency. Although data reporting is still limited, early case studies indicate a solid return on investment, especially for campaigns aimed at raising awareness for new products. The platform is continuously improving, adding targeting options akin to those found in Sponsored Display and offering complimentary video production for advertisers who commit to substantial spending. Sponsored TV is an appealing option for sellers with tighter DSP budgets, and we can expect more detailed data integration to be available soon.
