In this podcast episode, we explore common pitfalls found during Amazon account audits. Key issues include the absence of defensive advertising strategies, which leads to missed chances for brand reinforcement and cross-selling. Additionally, many sellers struggle with tracking organic keyword rankings, misallocating budgets across campaigns, and underusing ad types like Sponsored Display and video. There's also a tendency to overlook placement adjustments that could enhance ad visibility and a lack of frequent Sponsored Display retargeting. By tackling these challenges, sellers can significantly boost their Amazon sales and strengthen their brand presence.
