#426 - Navigating High Returns and Tariffs: E-Commerce Strategies with Shan Shan Fu

In this episode of the AM PM podcast, host talks with Shan Shan Fu, a clothing entrepreneur who made a remarkable shift from selling PPE during the pandemic to establishing a thriving clothing business on Amazon and other platforms. They dive into the clothing industry’s persistent challenge of high return rates, discuss strategies to tackle upcoming tariffs and recent changes to the de minimis rule under the Trump administration, and explore alternative sourcing and sales channels to ensure continued profitability and growth. Shan Shan shares valuable insights from her journey, including how she has used YouTube for learning, harnessed AI tools for product research, and her ambitious plans for future expansion through TikTok Shop and diversifying her product range.