#425 - Creating a Canine Empire: Innovative Strategies for Growing a Pet Brand with Julie Napolitano

AM/PM Podcast

In this episode of the AM-PM Podcast, Julie Napolitano, a pet brand entrepreneur, shares her journey of building a thriving pet product business. She started with a direct-to-consumer Shopify store and later ventured onto Amazon, facing challenges like product delistings in a fiercely competitive market. Julie highlights the significance of conducting comprehensive market research and fostering genuine connections, particularly through intimate gatherings like the Market Masters think tank. She also emphasizes the role of grants in supporting growth. Sharing her strategies for marketing to pet parents, she underscores the importance of trust and transparency, and reflects on her experiences with retail collaborations, such as with Nordstrom, and the remarkable boost from being featured in Oprah's Favorite Things.

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