The rise of AI in marketing raises concerns about unethical practices, like spreading false information about competitors. To address this issue, businesses should prioritize cultivating strong, trusting communities around their brands. This can be achieved by sharing genuine customer stories, empowering consumers to act as passionate advocates, providing clear insights into their processes and values, creating exclusive communities, and encouraging customer involvement in content creation. Establishing this trust is essential for defending against potential AI-driven threats to a brand's reputation.
