In this episode of the Content Inc. podcast, Joe Pulizzi highlights the importance of having a strong "why" behind your business aspirations. He shares a personal story about how a near financial disaster—losing his biggest client—transformed his outlook and ignited his drive for success. Pulizzi emphasizes that having a compelling, personal reason is far more powerful than simple ambition when it comes to overcoming challenges and reaching ambitious goals. He encourages listeners to reflect on their motivations and uncover their own "why" to propel their business success in the year ahead.
