The Balancing Act: Achieving Fairness and Efficiency in Territory Design with Kevin Davis, Co-founder and CEO of BoogieBoard.ai

This OpsStars podcast episode features Kevin Davis, founder of BoogieBoard.ai, a territory planning tool. The conversation explores the challenges of territory management, highlighting the common frustrations of sales reps and RevOps teams with outdated, spreadsheet-based methods. Davis details how BoogieBoard offers a data-driven approach to territory design, emphasizing fairness and equity in opportunity allocation, and enabling dynamic adjustments based on evolving business needs. The podcast concludes with advice for those considering a career shift into RevOps, stressing the importance of continuous learning and embracing technical skills. A key takeaway is the importance of defining "good" territories using quantifiable metrics to ensure equitable opportunity distribution and minimize conflict.