RevOps AF: Breaking Down Silos and Building a Data-Driven Future with Camela Thompson, Head of Marketing at Rev Ops Co-op

This OpsStars Podcast episode features Camela Thompson, Head of Marketing at RevOps Co-op, discussing her career journey from finance to revenue operations and the evolving relationships between sales ops, marketing ops, and customer success ops. The conversation covers the challenges of transitioning between these roles, emphasizing the importance of empathy and understanding different team perspectives. Thompson highlights the need for data-driven decision-making in marketing, focusing on pipeline generation and revenue impact rather than solely on lead volume. Ultimately, the podcast emphasizes the crucial role of RevOps in optimizing the customer journey and achieving business objectives. RevOpsCoop.com is mentioned as a resource for further information.