In this episode, health and wellness advocate Jason Karp discusses his campaign to boycott Kellogg's due to the use of potentially harmful artificial dyes and preservatives in cereals aimed at children—ingredients that are not found in Kellogg's products sold abroad. Karp's campaign gained traction after a viral testimony at a Senate roundtable, shedding light on the systemic flaws in the US food regulatory system that permit untested chemicals in our food supply. He calls for a shift towards a "do no harm" approach, akin to Europe's precautionary principle, emphasizing the need to prioritize consumer safety over corporate profits and advocating for a return to more natural food practices.