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08 Dec 2024
19m
打算赴美开店的瑞幸,能否在星巴克大本营站稳脚跟?
声动早咖啡
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本期声动早咖啡聚焦瑞幸咖啡重返美国市场的计划,以及近期的商业科技动态,包括 TikTok 剥离法案、OpenAI 新模型发布和比特币价格的飙升。瑞幸咖啡凭借低价策略和强大的供应链,力图挑战星巴克在美国的市场地位。然而,它也面临着诸多挑战,如低价模式的复制难度、数字化策略的适应性、本土化产品的研发以及品牌形象的修复等。
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