In this podcast episode, Amazon SEO expert Alex Chiru shares effective strategies for optimizing Amazon listings to boost sales and improve rankings. He highlights the importance of using Amazon's own tools, such as Brand Analytics and Product Opportunity Explorer, instead of relying on third-party services. Key strategies include aligning backend categories and product types, analyzing the search query performance report to find high-performing keywords, and strategically incorporating these keywords into titles and the first bullet points. Alex also emphasizes the value of using Amazon's data to enhance listings, focusing on image quality, A+ content, and brand storytelling, all aimed at driving immediate sales.
