In this episode of the Amazon Sellers School podcast, the hosts share valuable insights for Amazon sellers. They dive into a Jungle Scout report that reveals which categories are thriving and which are struggling. While the Home & Kitchen category boasts high sales, it also faces intense competition. Interestingly, the book market is experiencing unexpected growth, likely fueled by the rise of AI-generated ebooks. The discussion also touches on the emergence of AI-powered search engines like Perplexity, which could challenge Amazon by enhancing cross-platform product discovery. Additionally, the hosts explore how QR codes on product packaging can effectively drive traffic to brand websites and boost customer engagement. They also highlight the subtle yet significant influence of product image angles on conversion rates.
