Advice Line with Gary Erickson of Clif Bar (May 2024)

In this episode of How I Built This Lab, Clif Bar founder Gary Erickson shares valuable business insights with callers. The conversation focuses on tackling challenges in a competitive landscape, highlighting the need for a strong community foundation, bold marketing tactics—even if they lead to legal disputes—and the significance of a compelling product story. Callers include a sustainable plastics entrepreneur struggling to break into the market, an artisan cooperative aiming to rival giants like Etsy, and an inventor of a pet hair remover seeking advice on scaling. Together, Erickson and host Guy Raz provide practical tips on effective marketing, brand development, and overcoming growth obstacles.