In this episode of How I Built This, we hear from the founders of Dude Perfect, a hugely popular YouTube channel. What began as simple trick shots filmed in their college backyard with a basic camera has transformed into a massive brand. Despite facing low pay and juggling full-time jobs while creating videos, their commitment, creativity, and strong friendships—rooted in their shared faith—drove them to build a multi-million dollar entertainment empire that includes YouTube videos, live shows, and merchandise. Their journey showcases the incredible impact of hard work and a clear vision.
