In this episode of the podcast, Kris Hook, an expert in AI for sales, talks about the impact of AI on customer experience and sales strategies. She highlights that AI is not here to take jobs but to boost efficiency and personalization. Kris presents a compelling case study where AI helped identify key insights about a client's challenges with EV rentals, which ultimately led to a major deal progression. The discussion also addresses common misconceptions about AI in sales, explores the ethical considerations of its use, and identifies the essential skills sales professionals will need to thrive in 2025, such as deep discovery and data-driven storytelling.
